But how exactly do you start to build a brand around your computer repair business, one that attracts customers?
As a technology professional looking to start your own business, you hold a special place in my heart because I’ve been where you are now and since you’re a newbie, I want to make sure I address this question.
The absolute best piece of advice I can give you and the very first thing you should do is determine your niche. It’s really hard to build any momentum if you’re trying to be all things to all people. It literally took me months before I found mine but identifying what made my business unique and different compared to all the other shops in my area was one of the smartest things I’ve ever done.
Find Your Niche Then Know They Self
To get yourself pointed in the right direction on building your brand take a few minutes to define who you are and what drives you. Your emotions and desires have motivated you to take action and start a business, now take some of that energy and channel it into your building your brand.
Write down your strengths and weaknesses. Every computer technician has specific skills and personality traits that they are really good at so identify them and use them to support your brand. Don’t forget to acknowledge your weaknesses, don’t hide them as they make your brand more human, they’re nothing to be ashamed of.
Everyone is unique, this isn’t truer than with technology professionals. Use the unique elements of your personality, skills, and experience and blend it together to put a fresh spin on your computer repair services.
Building and maintaining a brand requires a lot of commitment. If you know who you are and where you want to be then you’re already on the road to success, stay committed and you have a great recipe for getting there.
I recognize I’m just scratching the surface with the steps needed to create an appealing brand, that’s why I’m preparing a self-paced, eCourse on how to build a rock-solid and likable brand for your computer repair business.
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